Branding + Packaging


What do we do and how do we do it?

We are a company that streamlines and facilitates the process of
pracitcing photography and cinematography through products that are easy to use and friendly to beginners.

Brand Mission

Phocal seeks to provide creative minds with tools and templates to facilitate the art of developing breathtaking scenes. We strive to tear down barriers by encouraging those outside creative circles to utilize whatever might be at their disposal, be it an object or a location.


Make the world your set

Brand Development


Brand Palette

Icon System


Scene Designer Packs

Kits intended for developing scenes and atmospheres for photography based on different genres of film. These include items for effects specific to their genre such as smoke bombs, makeup, LED lights, as well as lenses and filters that can be easily attached to any kind of modern phone. Packaging comes with a flat mirror so you’re prepared no matter what location you might be shooting in.