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Belbe

Branding + UX


Introduction


What we do and how we do it

We produce portable speakers with a priority in versatility. We achieve this by giving our users as many options as possible in regards to how they listen to their music.



What makes us different?

Not only do our speakers allow customers to create a network of sound, that network can be easily taken anywhere thanks to our small portable speaker design.


Brand Mission

Belbe strives to make good sound easy to access anywhere, anytime. We know the kind of  power music holds and we are serious about spreading it by allowing our customers to link their speakers with other Belbe users and spread the love even further. Not that they have to, they can decide how they listen. 



Strengths

  • Versatility
  • Generally simple design

Weaknesses

  • New company in an oversaturated market

Opportunities

  • Rise of Music Streaming
  • Resurgence of Vinyl
  • Rising interest in Audio Quality

Threats

  • Intense Competition
  • Cheaper Options



Brand Development



Trademark


Brand Palette












Speakers come in pairs, one each for the left and right audio channels so you can arrange them in whatever way works best for you. But don’t get the wrong idea, this is just one of the ways you can listen to your favorite music with Belbe; thanks to the knob located behind each of the speakers, they can be set to each act as their own system. They can also be set to connect to other pairs to create a vast network of sound around your location without the need for a home theatre.



Knob Icon

Application




















Developing a user-friendly app was vital for falicitating use of the product for the customer. It is optional to Belbe users and is intended more for convenience than anything else.



The Home page will display the speaker pair currently in use, from here the user will be able to adjust volume and bass levels, set a timer, and rename their system. Tapping one of the individiual speakers will allow you to make adjustments to that specific system given that the knob on that speaker is on single mode, visual prompts will be provided to let the user know the required setting for the page Network mode allows the user to turn their speaker into a Host. From this screen you can select which speakers to link to yours in order to create a network of sound as long as they themselves are not hosting. The Device menu displays all the speakers currently linked with the app, allowing the user to switch between them, alternating those which are "in use" by the application. From here one can also link new speakers to the application

App in Action




Touchpoints